Acer, the pioneer among netbooks have now come up with a tablet computer with dual screens.
Asus showcased a similar dual screen laptop earlier, but Acer is first to bring a dual-screen tablet that is also touch sensitive.
The laptop has two 14-inch displays; one of them replace the traditional keyboard. With it having touch functionality, the second screen can double up as a virtual keyboard too.
What with this tablet, we can juggle more activities at the same time! Check mails on one and chat on Skype on the other.
It would come with built-in Microsoft Windows 7 OS, and Microsoft would attempt to offer a brand new tablet experience.
It goes on sale in the UK on Jan 8, will cost £1,499. The device uses Intel Core i5 processors, and a minimum of 4GB memory and up to 750GB hard drive.
Will the next Macbook come with dual touchscreens?
As a journalist, an observer of the market, an avid blogger and a keen spectator of the world, here's where I'll talk endlessly about all those interesting or intriguing trends I spot.
Wednesday, November 24, 2010
Thursday, May 6, 2010
when journalists become marketers
Few weeks back when I decided to go freelance, I first tried to find out why and how I should build myself a profile online (after noticing a lot of listed freelancers doing that). But, before that – what actually made me want to go freelance? I was clueless how to handle the lean job market in London and I never knew how to tackle refusal, having had a smooth career in the past (with two years of journalistic experience with The Hindu group and before that, eight months of journalistic training at Sify’s online news portal). Why did I not get an interview call? Why did I not get a response? Why have I been turned down? The number of ‘why’ clouds started increasing by the day. That’s when I decided I should probably create an online web page for myself which will market me to the employer. And, here – expert journalists are now saying blogging is the door to the world of journalism. You first exhibit your talents as a citizen journalist and then enter mainstream media is what they say!
Wednesday, April 21, 2010
when ads network for themselves
A recent Nielson report says Facebook's ads work pretty well. Seems like these ads have more recall value. On average they generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them. But the increase in recall jumped to 16% when ads included mentions of friends who were brand fans, and 30% when the ads coincided with a similar mention in users' news feeds. Now, seems like these ads get their fans to become brand ambassadors themselves... after all, its indirectly all targetted marketing. The only big advantage with Facebook ads is that they pop up almost everywhere and repetitively, without actually getting paid for? And sometimes they can get to be looped into other social networks, so that the word spreads from one network to another. So, what if your friend is a fan of a brand? When it actually pops up on your Home Screen, you tend to get there to see if it interests you, and if it does, bingo! There you go and become a fan yourself. And, someone who doesn't know the brand sees it, and maybe they are your ardent fans, and they inturn become fans to the brands your fan of! So, fan of fan of fan, then! But, what's the conspiracy theory behind these ads? How do they actually get those ads you like right in front of you? They actually use your Web history. As Facebook has said previously, they are moving from ‘Become a Fan’ to ‘Like’ to make the language on the site more consistent but they have no announcements or changes planned to their ad offering or ad policies. With the millions of emails being sent every day do you really think human eyes are passing over each one? Targeted ads are generated through computer algorithms. No one is actually 'reading' those emails. So if you really dislike Facebooks targeted ads, try removing all of your extra info such as likes, dislikes, favourite music and so on.
Tuesday, April 20, 2010
the small things make all the difference
Basically the iPhone with a bigger face and an expandable keyboard... Apple's latest creation has caught the fancy of advertisers, marketers, bankers, investors and all of them! But, how new or spectacular a product is it actually? Netbooks were stripped down versions of laptops, and this Apple tablet attempts to be a further stripped down version of the netbook. Well, Apple introduced the revolutionary gesture recognition with the launch of the iPhone, and since then - there has been ennumorous gadgets trying to emulate the characteristics of the iPhone. Touch based electronics caught our fancy, and almost everything including robots are now getting touchy and feely. But, is it not Microsoft who first came up with surface computing? iPad is a mixture of Apple's multi-touch technology plus Microsoft's surface technology, that the software giant unvieled almost three years ago. Picture a surface that can recognise physical objects — from a paintbrush to a cell-phone — and allows finger control to content such as photos, multimedia and maps. You guessed it right. The sad part was that the gadget never really hit the markets. Apple's advancements now seem to have predominantly cropped from its competitors. Apple's biggest advancements have been with smartphones, and Jobs was smart enough to integrate its different lines of products. Just like McKinsey says, most people don't use advanced gadgets with complex features, so, there's no point cramming features, right? But. what happens when you have three great products which you put together to make one and also maintain its portability quotient? That's exactly what Apple has done with the iPad. Apple has added a slew of unique features to the iPad. In addition to running all the applications available for iPhone, it has a whole new "iBooks" store for browsing and building a book library. Kindle's days are numbered? Apple's iWork suite has also been brought to the iPad, offering full integration with the iPad's photo features, and a new set of interfaces to make working with multitouch more intuitive and appealing.. can't say more without laying my hands on the Apple's small wonder!
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