when ads network for themselves

A recent Nielson report says Facebook's ads work pretty well. Seems like these ads have more recall value. On average they generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them. But the increase in recall jumped to 16% when ads included mentions of friends who were brand fans, and 30% when the ads coincided with a similar mention in users' news feeds. Now, seems like these ads get their fans to become brand ambassadors themselves... after all, its indirectly all targetted marketing. The only big advantage with Facebook ads is that they pop up almost everywhere and repetitively, without actually getting paid for? And sometimes they can get to be looped into other social networks, so that the word spreads from one network to another. So, what if your friend is a fan of a brand? When it actually pops up on your Home Screen, you tend to get there to see if it interests you, and if it does, bingo! There you go and become a fan yourself. And, someone who doesn't know the brand sees it, and maybe they are your ardent fans, and they inturn become fans to the brands your fan of! So, fan of fan of fan, then! But, what's the conspiracy theory behind these ads? How do they actually get those ads you like right in front of you? They actually use your Web history. As Facebook has said previously, they are moving from ‘Become a Fan’ to ‘Like’ to make the language on the site more consistent but they have no announcements or changes planned to their ad offering or ad policies. With the millions of emails being sent every day do you really think human eyes are passing over each one? Targeted ads are generated through computer algorithms. No one is actually 'reading' those emails. So if you really dislike Facebooks targeted ads, try removing all of your extra info such as likes, dislikes, favourite music and so on.